Brian&Brian
  1. 01Work
  2. 02On the Tools
  3. 03Reactive
  4. 04What we do
  5. 05Meet us
Talk to us
The Brian&Brian heads

Content creators · Social specialists

Thumb-stopping social.

Short-form video, reactive posts and social series from two award-winning creatives who met at 4creative, Channel 4’s in-house agency.

See the workTalk to us
Actual
work*

Brands we’ve worked with (and survived)

*All real. Mostly Channel 4.

Brian&Brian do social sublimely.

We’re interested in elevating unexpected brands with unexpected, unbelievable social. Ideas, scripts, shoots and every cut-down, made by the same two people.

Selected work

Everything plays. Tap any tile to watch it with sound.

Channel 4

Joe Wicks: Licensed to Kill

A protein bar so bad for you, it got its own ad campaign. Gym-poster parodies, reels and feed films for Joe’s documentary about ultra-processed food.

  • Statics
  • Reels
  • Feed

Channel 4

Dexter

One serial killer, four platforms. Place your thumbs here, a prank on mum, and the ritual in three lines.

  • TikTok
  • Snapchat
  • Reels
  • Shorts

E4

Married at First Sight UK

A new question every week. Motion posters, polls, carousels and a TikTok filter for the UK’s most chaotic wedding.

  • Motion posters
  • Polls
  • TikTok filter

Channel 4

Celebrity Gogglebox

Cinemagraphs, TikToks and a few very surprised faces for the nation’s favourite sofa.

  • TikTok
  • Snapchat
  • OOH

Channel 4

Big Boys

Friendship in all its glory, cut for the feed. Social promos, a pinch-to-zoom film and a Spotify ad.

  • Feed
  • Spotify
  • Statics

Channel 4

The Great British Bake Off

Four presenters, four teasers, ten seconds each. Plus a Spotify ad that tells you to turn the sound on.

  • Teasers
  • Spotify
  • 16:9

On the Tools · Electric House

Brilliant tradies, very strange hobbies.

Mockumentaries, pranks and spoof ads for the UK’s biggest trades community.

100M+ organic views

Builder makes thousands from OnlyFans

Mockumentary1.5M views · 15K comments · 6K shares · in under 12 hours

Plumber secretly collects his customers’ hair

Mockumentary

Man falls in love with his impact driver

Mockumentary

Roofer can’t stop thinking about dinosaurs

Mockumentary

Bricklayer refuses to go a day without a pie

Mockumentary

Man pretends to be a mannequin. Tradesmen not ready.

Prank

Finally, an aftershave that smells like a building site

Spoof ad

And plenty more

Kitchen nightmares, sketch shows, late-night chat and the odd GIF.

Ramsay’s Kitchen Nightmares USAVertical social
Mitchell and WebbVertical social
Everyone Else BurnsCinemagraph1M viewers
Ramsay’s Kitchen Nightmares USAFeed 4:5
Mitchell and WebbVertical social
Joe Wicks: Licensed to KillFeed 4:5
Late Night LycettSocial clip
Channel 4+GIF
Married at First Sight UKPolls
Ramsay’s Kitchen Nightmares USAVertical social
Married at First Sight UKMotion poster
Big BoysSpotify ad

Topical / reactive

No one does reactive social like Brian&Brian.

When the whole internet is talking about one thing, the smartest move is often the simplest: a quick, clever reaction that puts you in the conversation while it’s still happening. Trending sounds, news moments, the meme of the week.

We work quickly, efficiently and effectively.

(Timing is everything. Overthinking is the enemy.)

4newswall: The news in GIFs.

A content team with two Brians is better than one.

  • Social strategy

    What to post, where and why

  • Content creation

    Shot, edited and delivered

  • Series and formats

    Shows people come back for

  • Copywriting

    Scripts, captions and hooks

  • Art direction

    A look that’s unmistakably yours

  • Directing

    Customers, staff and talent on camera

  • Trends and reactive

    Fast ideas when the internet moves

  • Every platform

    Cut for TikTok, YouTube, Facebook and Instagram

  • Reporting

    Monthly results, then more of what works

Meet Brian&Brian (that’s us)

Just two guys not called Brian.

We’re Lewis Clements and Chris Rice. We have over 15 years’ experience in the creative industries, and formed during our time at 4creative, Channel 4’s in-house agency, making social-first, integrated campaigns for some of the UK’s biggest TV shows.

We’re multi-award-winning creatives, and we want to use those skills to elevate brands’ social output, reach and engagement.

Work with us

Let’s talk.

Emailwearebrianandbrian@gmail.com
Webwearebrianandbrian.com

Happy to come to you. We’ll bring the Brians.